The RPS Lottery Gift Card Program has been designed as a no-cost, no risk program to the Lottery, where all the benefits to the Lottery are obtained with no resource commitment whatsoever. The Gift Card Program delivers the following benefits:
• Opportunity to make a significant impact on revenue at the Lottery
• Complete distribution of the Lottery Gift Cards to all locations where gift cards are sold
• Increased penetration of millennials and other demographic groups that are typically underrepresented as lottery players, who tend to be overrepresented in the gift card market
• Availability of a “currency” which is specific to the Lottery’s network of Lottery product retailers
• Increased exposure of the Lottery brand in a significant number of new merchandisers
• No requirement for any upfront or ongoing cost in the form of direct expenses or human resources
