The RPS Lottery Gift Card Program offers the State Lottery the opportunity to avail itself of the large and rapidly growing gift card industry. The availability of a Lottery Gift Card creates a specific currency to be used to purchase lottery products and support the business of the Lottery’s network of lottery retailers.
In offering the Lottery Gift Card and locations wherever gift cards are sold, the Lottery will gain brand exposure with merchandisers where lottery products are not currently sold and where the lottery is not currently exposed.